International Marketing Essay Example | Topics and Well Written Essays - 3000 words

International Marketing - move ExampleProduct and product line The political party deals with consumer product goods. Its consumer product ranges from beauty products to household wangle products. Beauty products includes skincare products-creams, lotions, perfumes hair care products- hair oil, shampoos, conditioner Household care products includes packaged provender, detergent pulverisation and liquid, dish washer and toi permit papers. The company has been investing a good amount of money in innovations and in Research and Development department. The company plans to expand into Central the Statesn country because of the growing probability and to create a global presence for itself. in that locationfore the product that the company would export is packaged viands or so called pay off to eat food. The reason for choosing this product is that Central the States has a ugly growth opportunity in the retail food segment especially for ready to eat foods. The company can export its packaged food items and try to capture a reasonable market portion in the retail food segment. Packaged food items would include breakfasts cereals, fresh fruits and vegetables, dairy products and snack foods. Proposed exporting Country The country where the company should export is Central America. The reason for choosing Central America is that the country is experiencing a growth in the consumer products and it would sound profitable for the company to invest in a growing economy. The Central America includes seven states and they are United States, Dominican Republic, Costa Rica, Guatemala, El Salvador, Nicaragua and Honduras. There is a huge opportunity in the consumer product category especially in the ready food products. The company product line includes packaged foods therefore it would help the company to expand its business in Central America. But the country has a preference for US products and the importers also prefer doing business with the exporters from US an d consider them reliable and trustworthy. The US product has a better brand image than the local products in Central America (Food Export Association, 2011). The company can take this challenge as an opportunity and let the consumers of Central America experience a different brand, a brand from Hong Kong. The demographics of Central America states that the quantity population of the country is about 41,739,000 out of which Guatemala comprising the highest population of about 14,027,000 and least population with 307000 in Belize. Spanish is the dominant language of the country and official language in six countries. The culture of Central America is said to be rich despite of its small geographic area. Central America has a various culture especially in El Salvador, Honduras and Guatemala (Moving to Central America, 2011). The retail sector of Central America is expanding cursorily the hypermarkets and the supermarkets are expanding into multiple markets in the region. The local tou ch is important for the people of Central America as they find it personal and reliable. The consumer products have been forecasted to have a positive growth rate especially for ready foods such as breakfast cereals, snack food, pancake mix, dairy products to name a few (Food Export Association, 2011). Entry strategy When a company plans to enter the international market, it is essential for a company to favor an entry strategy in