Forecast Appendix

Opportunity Nowadays lifestyle is sporting, whatever children, working period and everyone suffer not enough time to take c ar of their wellness, at the uniform time, and most of battalion are interested taking care of their health by lend oneselfd the supplementary harvesting (pill or brew-drink). Moreover health is nowadays significant to several individuals. Beca procedure of this, supplementary diet merc authorizeises are wide traded. On the other hand in hurriedly time bottom (Beauty, Strong and Easy (Consume)) supplementary merchandise is the new and divergent itinerary for everyone. stem turn supplementary product can be convenient easy, beca occasion the supplementary product in type of glaze is can save the time no matter when working or car driving, on the other hand the candy supplement product does not c either for any piddle to devour. Unfortunately, not everyone is in a position to get all of the nutrients they requisite from their food. Here are three r easons why some mess drill dietetical supplements instead 1 . Physical tension decreases the frames ability to gain nutrients from food. Have you ever been so tense before a shallow exam that you threw up or otherwise felt sick?If you draw, accordingly you know archetypicalhand that stress can disrupt your digestive system. legion(predicate) people work in stressful environments that produce physical stress (e. G. , construction workers), emotional stress (e. G. , counselors), and mental stress (e. G. , accountants and lawyers). In these environments, peoples bodies may experience r gaind efficiency at extracting nutrients from food. Consequently, people often have to use dietary supplements to keep their bodies healthy. 2. Dietary supplements can compensate for sad cooking.Many people are busy enough that they have to (a) eat fast food or (b) cook quickly for themselves. In either case, the food consumed by such people might simply lack the require nutrients for a he althy human being. It is a no-brainier, therefore, for people to use dietary supplements. 3. Unusual health requirements force some people to take dietary supplements. With the help of a doctor, some people (e. G. , meaning(a) mothers and drug addicts) catch out that they need additional nutrients in their diet in order to hang in healthy.While these needs can be temporary, they can also be permanent, requiring people to use supplements throughout their lives. Normal, healthy people can get all the nutrients they need from the food they eat. Unfortunately, not everyone is as healthy as they would standardized to be. For the reasons discussed above, umteen people need to take dietary supplements. Obviously, this should be through with(p) under the guidance of a competent physician. Market Target The purport market of the bandstand supplement can be anybody who needs vitamins to consume.Because many entrepreneurs see that the check market company really has high purchase po wer to purchase the product and base on their common need. Consequently, this target market group really concern about their health and beauty, throw together and body shape. In addition, a certain groups at risk of deficiencies should use supplements can divided as following below All pregnant and breastfeeding women should take vitamin D supplements women trying to conceive and women in the first educe their childs risk of neural tube defects such as spine biffed. ? tribe aged 65 and over should take vitamin D supplements People with darker pare and people who are not exposed too much cheerfulness should take vitamin D supplements All children aged six months to five age should be given a supplement containing vitamins A, C and D general anatomy 1 Vitamins needs Diagram Product and Service Design SF is a method for developing a design quality aimed at satisfy the consumer and then translating the consumers demand into design targets and major quality assurance points to be used throughout the production phase.Our group will take the ergodic population to find out the voice of client for the confect hang on product, by use the interview method and questionnaire method to collect the data. As a result, the voice of customer for the BASE addition product is different because the need of customer is base on their personal need. We can localize as below table Figure 2 Personal need Diagram Product Layout The top of BASE Candy Box BASE candy 3. 2 g. Egg. 2 CM Inside of Package include 30 seeds of 12 CM.Front Cover of the Packaging of BASE Candy Supplement Figure 3 Product and Packaging Design Marketing curriculum Product Strategy Product Line- BASE candy supplement is on hand(predicate) in 3 kind of flavor. The three are (1) Candy created for people who are use for control other remainder on the body of people. Consequently, the BASE candy included many benefit such as -Good Health -White Skin -Fresh -Burn Calorie Packaging- the BASE Candy packag ing make from cardboard paper.Price Strategy the BASE (Beauty, Strong, Easy (consume)) price is 490 baht per 30 seed. That price has a little bit high cost, because if the friendship set the price more than 500 baht as a exult, the customer will change their mind and change to buy other product. furtherance Strategy actually we have two promotions, key promotions are genus Phallus promotion and buying promotion. Member forwarding The customer should register and sacrifice annual fee for BASE Supplements company member card in order to get discount 5 % of products. The loyal customer of BASE Supplements company will get discount 10 % of products. Buying Promotion -Promotion per monthly and per year -Customer buying two box set of product, the company will give discount coupons for using the next time (depends on companys policy) Place (Distribution) Strategy -The BASE supplement product will was distributed in Drug store, and sale in malls around Thailand. The BASE supplement product distributed on companys website. The BASE supplement product will launch by social network such as Backbone, Mainstream, and Twitter. It is more convenient to customer that they cannot go to buy the product at drug store or far. They choose goods and payment such as credit card, application on mobile etc. Moreover the website have pictures and clips of The BASE Supplement in order to customer determine and confident in supplementary food. thusly the company will send parcel post to the buyers address.SOOT Analysis in the company Strengths * Its the herbal tea candy to eat without water * Its durable and well-favored packaging format * It can use in every generations * depressive disorder sugar * Many benefits * Easy to buy * Can keep a long time Weakness * Diversity of competitors * Expensive for child * No advertising reach consumers * Health concern trend * Weight restrainer trend * Popularity * High quality * Growth economic * Government support about health care Thre ats * Some materials hard to find * Is a business that high investment Product Process Misunderstandings formula (no tinct added.Free of preservatives) There are several types of herbs. Can use as needed such as Okra, chrysanthemum, licorice, ginger, lemon, orange, coca, panda, Stateliness, berry, cherry, quince, etc.. Candy and good quality be without delay produced from herbs. Without the use of synthetic fragrances and colors. This may be harmful to consumers. How to prepare the herbs. separately type uses a different method to get out. Here are split into 2 groups. First Grouchiest use dry flowers and fruits. The group pass part of the trunk, such as okra, liquorices, chrysanthemum, ginger etc. Principles used herbal preparations.Boiled it soft may be used 1 part herbs immigrated 1 part boil gently until get water, test, smell, color, and other properties of the herbs tried elbow grease to the most concentrated. Concentrated herbs that can be used to produce candies herbs t aste. requisite to do day to day. Because herbal concentrates stored for up to one day, if not flake out them. If you need to keep them long times may be polar in the refrigerator. Herbal that we get should be filtered to clean sludge and sediment. bit Groups which use water form fruit such as Citrus, Orangeades group to reserve the natural quality of the nutrients and vitamins in it.Can not to boil it. Candy production process 1 . Boiled water to boil, Then instantaneously reduce the heat to slowly sprout the sugar into the melted slowly stir the fire is now very weak. If a gas erupt to fade to a minimum. If the electric power to almost boiling temperature is to use the heat to very low. If you use high heat to burn sugar. 2. ulterior sugar melts. Glucose syrup is added to stirring gently until well combined. Final niggardness was added to the herbs. Beat together well when it is put into the water at first to be almost completely evaporated.I think the water evaporates. Q uickly pour this mixture into the mold immediately. Forms designed to remove them. Dry and hard candy to come out easily. Hard candies that will be long. Need to use chainsaws or saws to repulse bread. Cut out the candy pieces are cut to size as needed. For multiple years, the cans should be storage with the lid closed. improve formulations If you want to cool with the addition of menthol to about 0. 1-1% along with the herbs. Cooling do of menthol taste is a bit transparent. Elf the concentration of flavors. Citric acidulated may be added to the 0. %.